In 2019, WordPress.com launched it's first-ever national brand campaign, consisting of print, video, and digital ads. In preparation for this, the Creative Studio team worked with the Brand and Design teams to craft a new visual look and feel. 

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I was responsible for the layout of our new brand book. The guide would be a resource for all internal and external creative contributors to ensure all new material was on-brand and cohesive. 

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After the launch of the campaign in January, I also worked to evolve the visual language for a range of digital ads and landing pages.